Meet the Marketing Team: The Faces Behind Seaside, Florida’s Social Media

If you follow our @seasidefl Instagram account, every day you’re given a sneak peek behind the scenes of our town. Whether it’s a walk to the beach, an adventure at Sundog Books, or a look at one of the many events – like the recent Southern Living Home Builder Summit – these women are on hand to share snaps of all the activity and make you feel like you’re right there with them. 

If you’ve ever been curious about who’s behind the camera, get to know the marketing team – from their favorite places to snap Instagram photos to what their day-to-day looks like. 

Kendall Andrews, a Santa Rosa Beach native, serves as the Senior Director of Brand Management & Marketing, boasting a rich history with Seaside since her teenage years. From part-time gigs since she was 14 to full-time dedication for the past 11 years post-college, Kendall’s journey reflects her deep-rooted connection to the community. Her days oscillate between dynamic meetings and inspirational brainstorming sessions, shaping the brand’s narrative.

When asked about her cherished spot in Seaside, Kendall enjoys spending time at the Seaside Amphitheater, which to her and many others is more than a venue; it’s a place to make memories. She enjoys bringing her almost three-year-old daughter, Bizzy, to dance and play during the Huck & Lily concerts. 

When creating content, Ruskin serves as Kendall’s preferred backdrop for Instagram photos, capturing the essence of Seaside’s charm.

Huck & Lilly Kids Music Performance with kids dancing

Madison Spence grew up in DeFuniak Springs, Fla., attended Florida State University, and then moved to New York City for a few years, where she worked in social media for major travel brands. 

Madison made her way back to Seaside four years ago, and is now working as the Director of Marketing – while she started out by managing the town’s many social media on her own, her team has since grown. 

Look for Madison at the new Boardwalk Bar at The Shrimp Shack, which she describes as “the perfect spot to watch the sunset while enjoying fresh seafood and a glass of bubbly.”  

And this Instagram expert is always up-to-date on the most creative places to snap memorable vacation photos. 

“If you’re looking for a true hidden spot to snap a fun photo, head out of Central Square and choose a sandy path that winds through the residential area to explore. There are countless spots that are sources of inspiration to capture – unique picket fences, sundials, pastel-colored homes, and so much more,” Madison promised. 

Meanwhile, Jami Ray, hailing from Freeport, Fla., infuses her creativity into the role of Content Marketing Manager. Jami’s days are a whirlwind of capturing the essence of Seaside through her lens, sketching designs for posters and events, and ideating content that resonates with the community.

What captivates Jami about Seaside is its boundless ingenuity. From the iconic picket fence designs to the endless Gulf views, inspiration awaits at every corner. Her favorite photo spots include the sandy beaches and the quaint post office, each offering a picturesque backdrop that encapsulates the essence of Seaside.

Seaside, FL Beach

Kendall Nieball lived in Fayetteville, Tenn. before making 30A her home. Kendall worked as an intern in the summer before becoming Marketing Coordinator – a role she’s happily held for the last year. 

Kendall appreciates how unique every day is, and tells The Seaside Times, “Some days, I go around town to take pictures and video content, while others, I’m at the office planning and brainstorming new ideas for our social media channels.” 

You might find Kendall at Pickle’s Sandbar, which she thinks is “perfect for lunch or happy hour drinks after work.”

And it’s likely you’ll see her with a camera in hand during the golden hour. “My favorite time to capture photo and video content is at sunset, whether at the beach or Central Square,” Kendall says. 

Working at Seaside has been a full circle moment for the Tennessee native. “When I was younger, I used to look at pictures of Seaside and wish I was there on vacation. It still amazes me that I now have a part in creating the content people see when searching for Seaside,” Kendall said. 

Fresh cocktails at Pickle's Sandbar in Seaside, Florida

Danni Donofro Eubanks calls Crestview, Fla., home and works as the Community & Culture Manager. She’s worked for Seaside for the last three years, doing everything from capturing social media content to planning behind-the-scenes.

Look for Danni at 87 Central, where she’s grabbing sushi or sipping wine – she’s also a fan of snapping beach pictures for Seaside’s Instagram accounts, and can be found by the Coleman Pavilion. 

“My favorite thing about working in Seaside is just getting to be in Seaside everyday,” Danni shared. “It’s such a unique, magical place and I feel so fortunate that I get to be a part of this community.” 

Fine Dining at 87 Central Square, Seaside: Indulge in high-quality cuisine at our vineyard.



Fall Foods: Dip Into Seaside’s Best Game Day Eats

As the Summer heat begins to relinquish its grasp on Seaside, Fall begins to creep in. When everyone switches from swim trunks to cardigans and the colors start to change, beachgoers swap beach balls for footballs and our town comes alive.

Autumn is full of fun events, fantastic foods, and a full calendar of football games. Watching your favorite team isn’t complete without a game-day snack. Luckily, vacationing in Seaside means you never have to choose between a good time and great food. Read on to discover some of the best Autumn eats, whether you’re tailgating or heading to the beach.

Modica Market

The classic market offers fantastic wings, which are the perfect pre-game meal. These wings are ideal for the armchair quarterbacks and are available for the whole fan club. Modica Market also offers a variety of snacks to round out your tailgate – after all, what tailgate is complete without chips and dip? Modica Market sells Buffalo Chicken dip, Southern-Fried Pickle dip, and Street Corn dip, just to name a few.

Shrimp Shack

Shrimp Shack is carrying on the Southern tradition of gumbo on game day and the Seafood Gumbo is famous around town for a reason. This gumbo is made up of a classic roux base and includes shrimp and andouille sausage, which is then topped with rice. The warm gumbo comes in two sizes: a cup or bowl. The smaller size is the perfect snack for a chilly tailgate.

Barefoot BBQ

This barbecue spot has your tailgate covered with their take on the shareable snack, nachos. The BBQ nachos include your choice of pork, chicken, or beef brisket, and the tortilla chips are then smothered with beans, cheese, onions, jalapenos, and sour cream. Be on the lookout for these nachos come kickoff.

Daytrader Tiki Bar

With many fantastic menu items like their Tuna Crispy Rice, Maui Fries, and Maui Burger, Seaside’s newest tiki restaurant and bar has your game day party needs covered with a tropical twist. Daytrader’s boiled peanuts were recently featured in The New York Times and make a lovely game day snack. Daytrader also offers happy hour wings that are easy to pick up on your way to watch the big game.

Wild Bill’s Beach Dogs

Swap football vibes for baseball vibes with specialty hot dogs, including the “Chi-Town” made with Chicago relish, celery salt, pickle, poppyseed, tomato, and white onions, or “The Carolina,” made with mustard, chili, and homemade slaw. You’ll be transported to your favorite field instantaneously. Of course, they also offer the classic hot dog and their famous soft pretzels if you prefer that local park feel.

Pickle’s Sandbar

Pickle’s Sandbar is the place to be during football season! Spend your gameday here while watching the Sunday Ticket and playing a game of cornhole in the sand. You’ll be bringing your tailgate to the beach! They now offer delicious wings, which are the perfect gameday meal as well as refreshing drink specials.

Pickle’s Burger & Shake Debuts Sandbar

What’s New In Town

Pickle’s Burger & Shake Debuts Sandbar

Seaside’s famous burger joint, Pickle’s Burger & Shake, is adding a spot to whet your whistle. The Sandbar opens just in time for spring break. “The exciting new buildings and restaurants joining our side of the street paved the way for an expansion of Pickle’s,” says Courtney Fields, operating manager for the Dawson Group, which owns five restaurants in Seaside. Pickle’s Sandbar is converted from an old storage unit that also served as a store located behind the original Pickle’s. “2023 is the 30th anniversary of Pickle’s Burger & Shake, and we couldn’t be more excited to introduce the toes-in-the-sand, cocktail-in-hand experience the guests of Seaside have been missing,” Courtney says.

Also, this year, Ashley and Clark Beecher celebrate two years of ownership. “Along with that celebration, our team has transformed the quality of food, staff, and customer service under the guidance and leadership of Courtney and Baron Fields,” Ashley adds. Handcrafted cocktails, ice-cold draft and canned beer, frozen drinks perfect for the beach, and a carefully curated wine list await you at Pickle’s Sandbar. The Pickle’s experience is now even more elevated than before. We can’t wait to serve you our phenomenal food, drinks, and memories.

SEASIDE® Pop-Up District Opens

New shops are popping up on the beach side of town in the former Cabana By The SEASIDE® Style location. Featuring artisans, independent manufacturers, and crafters, these shops will rotate to offer unique and custom-made products. The pop-up district is open from March to August from 10 a.m. to 7 p.m. and from September to January from 10 a.m. to 5 p.m.

Current Pop-Ups

This Spread — Charcuterie and specialty cheese boards to-go.

Rustler Hat Co. — Fully customizable custom straw and felt hats. Pull up a seat at the hat bar and start designing yours.

Pop Alchemy — Delicious, hand-crafted sodas, elegant mocktails, and wine-based cocktails to-go.

Lala Links Jewelry — Meaningful, permanent jewelry that is customizable with charms and stones. Plus, other bright and cheerful jewelry options.

Turkoise — Custom Shoes and handmade tableware and gifts all handmade in Türkiye.

Charleston Shoe Company — Stylish yet comfortable shoes. (Coming Soon)

Amavida Introduces Doughnut Truck

Seaside expands its array of food options along Airstream Row with Amavida Donuts.

The coffee roaster experts finalized their first doughnut menu in October of 2022 after spending most of the year creating fun recipes and frying doughnuts with their sister company, Perla Baking Co. Soon after, they rolled into Seaside as the newest addition to Airstream Row. Now, every Friday through Sunday, you’ll spot the vintage Citroën-inspired yellow truck across from Amavida in Seaside. There you can find a selection of sweet treats and doughnut-themed merchandise. Whether it be a classic “OG” glazed doughnut, a unique seasonal creation, or an organic cold-brew coffee, Amavida Donuts has something to make your morning a little brighter.

With vegan and gluten-free options available, there is something for everyone to smile about. Amavida Donuts is dedicated to serving sweet treats with attention to detail and quality so you can love life with every bite. Hours of Operation: Friday through Sunday, 7 a.m. to 11 a.m. (or until sold out)

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