Shop 'Til You Drop: New Shopping Experiences In Seaside

This summer, new shops aren’t just popping up in Seaside – they’re here to stay. And they’re guaranteed to impress everyone in your family.

Brothers, Onward Reserve, and Kids + baby by The Seaside Style® are just a few of the latest additions to the Seaside shopping scene, offering options for everyone from young men searching for the perfect suit to moms hunting down the ideal baby bow.

The recently opened Brothers is offering refined men’s clothing in the former Bump + baby location that’s perfect for gentlemen looking for chic suiting or the perfect outfit to wear to dinner. Brothers was founded by two best friends who are now bringing a tailored, rugged aesthetic to Central Square. The curated collection has apparel and accessories from brands including Johnnie-O, The Refined Country Life, Martin Dingman, and more. Brothers also offers custom tailoring services and a selection of elevated clothing for little gents, ensuring style runs in the family.

White two-story building with porch housing Brothers Fine Men’s Clothing store under a bright blue sky.

Shoppers browse clothing, shoes, and accessories in an organized, brightly-lit store with wood shelves and displays.

Display of tan leather loafers beside a silver dog trophy on a wooden table in a store.

Smiling man in beige shirt poses inside a stylish shoe store with shelves of orange boxes.

Onward Reserve is another chic shop for men looking for swimwear, polos, button-downs, sports coats, pants, leather goods, gifts, and more. The Ruskin Place shop is the ultimate destination for vacation clothing, sure to guarantee a dapper getaway. Expect classic Southern style with modern sophistication.

Coastal clothing boutique interior with folded shirts, hanging apparel, fishing decor, and a rustic ceiling.

Retail display featuring patriotic hats, accessories, clothing, and a mounted fish on the wall.

White bear silhouette mural on dark wall, with "Onward Reserve" in bold letters across the shape.

Man shopping for shirts in casual menswear store, surrounded by racks with clothing and folded pants.

Kids + baby by The Seaside Style® offers all the brands you love for newborns to tweens, including kids and baby SEASIDE® apparel. Whether you’re looking for Funboy floats they’re sure to love in the pool, gingham sets perfect for family photos, or sweet hair bows featuring the town’s famous Bud the dachshund, this store has it all.

Colorful boutique display with neatly folded swimwear, towels, and accessories in pink, blue, and turquoise.

Colorful store display with folded shirts, books, and accessories around a mannequin wearing beachwear.

Colorful store shelves display neatly stacked children’s clothes, hats, boxes, and baby items in a bright space.

Colorful undersea mural with octopus, coral, jellyfish behind store counter displaying treats, toys, and two registers.

Situated on the Southside of 30A are three new shopping experiences! Poeta brings artistry to its fully custom bags, designed and created on the spot. Shop colorful totes, weekender bags, and cosmetic pouches, with each piece being one-of-a-kind and made just for you—no two bags are the same. The experience doesn’t stop there: guests can personalize their bags even further with on-site embroidery, making every piece as meaningful as it is beautiful. For the perfect gift or keepsake, La La Links specializes in personalized, permanent jewelry that’s as meaningful as it’s beautiful. In addition to their signature welded bracelets and necklaces, they now offer a necklace charm bar, where you can build a piece that’s uniquely yours, layered with initials, icons, and meaningful mementos. Whether you’re shopping for a special moment or simply treating yourself, La La Links offers a sparkle you’ll want to keep forever. For accessories that add a little flair to every outfit, Headley Hats is a must-visit. This stylish new spot offers handcrafted hats with customizable bands and trims—perfect for those looking to top off their Seaside look with something unique and timeless.