Seaside's Newest Pop-Up Offers Playful Fashion for Young Women

Seaside’s Newest Pop-Up Offers Playful Fashion for Young Women

Heading to SEASIDE® to shop? Be sure to visit the playful new pop-up shop, Cake for Dinner, open weekends only through December 18.

Located in Four Corners, next to Cocina Cubana and Seaside Kids, Cake for Dinner is a clothing line designed for young women aged 12-17 and influenced by the seasonless styles of the South.

“Location is everything, and we wanted our first retail space to reflect the vibrant, playful aesthetic of our collection – Seaside truly is the perfect fit,” said Cake for Dinner founder Chambless Kalka.

Kalka is an Atlanta mom of three and entrepreneur on a mission to empower young women to be fearless and fashionable. When her young teenage daughter started at a non-uniform middle school, she quickly realized there was a huge market demand for girls caught between youthful sizes that fit them, and the women’s trends they wanted to chase.

Kalka enlisted Designer Mallory Atkins, a graduate of Savannah College of Art & Design, who has worked with major labels in New York and Atlanta, to bring her dream line to life. “Cake for Dinner’s styles use a lot of bright colors and on-trend and flattering smocked details,” said Atkins. “Our dresses and two-piece sets are ideal beach day outfits – easy to throw on while still looking cute and intentional.”

The pop-up shop is a perfect complement to the diverse group of Merchants that call Seaside’s Commercial District home. From babies and teens to adult fashions and even dogs – there is something for everyone to shop for when visiting Seaside.

The Cake for Dinner pop-up shop will be open every Friday through Sunday, from 10 a.m. to 6 p.m., through December 18.

To learn more about and shop Cake for Dinner’s latest collection, visit in person or online at and Cake for Dinner on Instagram.

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