We’re celebrating International Women’s Day by sharing the history of Seaside’s co-founder, Daryl Rose Davis.

Daryl and her husband, Robert Davis, founded Seaside in 1981. The town was described by Time Magazine as “the most astonishing design achievement of its era, and one might hope, the most influential” and is celebrating its 40th anniversary this year.

In the early days, “While Robert was showing the architectural side of Seaside, I was showing the visual side,” she says. The pioneer started with a Saturday market, similar to the Mediterranean towns in Europe with beachside markets. Hers offered fresh vegetables, bread, and off-the-boat shrimp. She displayed her wares on wooden picnic tables under canvas umbrellas on the beach side of town

At the time, she didn’t know she would be setting an international trend in coastal style. Complimented on her simple style of dress, she began adding similar articles of clothing and home décor to her offerings. From these early experiments, a collection of stores has evolved that showcases the Seaside Style — the luxury of simple, comfortable elegance.

The single most important attribute in differentiating good businesses and great ones, Daryl says, is the desire to keep improving by raising the bar for your company, and a willingness to be open to change and revise. “Be patient and kind,” she adds. “Don’t expect folks to read your mind. Give them the skills they need to be successful. Cross train. Build your business from the ground up, not from the top down. Give staff opportunities to learn new skills and the opportunity to grow.”

“My earliest memories from my childhood apartment in Brooklyn, New York, were that other mothers went to work every day just as mine did,” Davis says. “I grew up assuming that this would be my life as well. My mother’s friends were women who worked and I have always been surrounded by working women throughout my life. I cannot remember a time when I knew any mothers that did not work outside the home and also do the majority of work within the house.”

Davis’ entrepreneurial spirit was influenced by the circumstances of her childhood and her own mother’s enterprising drive to provide for her daughter. “My biological father died before my mother gave birth. As a young 20-something woman in the 1950s, my mother was left with the responsibility of taking care of herself and me. Schooled in accounting, she was able to secure employment at a firm in Manhattan. This was followed by a stint in retail sales and then relocation to Triple Lake Dude Ranch in Succasunna, New Jersey, where she took a job as the ranch manager and social director.”

Mother and daughter would relocate seven times by the time Daryl was in junior high school. “These moves were precipitated by the death of another husband and then a divorce from a third. Each time, she found employment in a different field,” she says about the influence of her mother. “She worked as a surgical nurse, a home economics teacher and in various other professions before she decided to go back to college to study psychology, eventually graduating and having a very successful private practice.”

The lesson her mother drilled into her was self-reliance. “I was to be able to support myself at any time, in any situation that life throws at me and not depend on a man to take care of me. I took this to heart and it became the mantra for myself, as well as for the women I have employed in SEASIDE® Associated Stores. I believe in fair wages, benefits and flexible schedules to accommodate families.”

Today, Davis owns five shops in Seaside that comprise the SEASIDE® Associated Stores — The SEASIDE Style®, Cabana by The SEASIDE Style®, SEASIDE Classic, The SEASIDE Style® Beach, The SEASIDE Style® Kids, and Bump + Baby by The SEASIDE Style®.

In 2019, Daryl was among 10 women honored at the annual Pinnacle Awards, presented by 850 — The Business Magazine of Northwest Florida.

It was 1981. President Ronald Regan took office, Walter Cronkite signed off on CBS Evening News for the last time, Space Shuttle Columbia had its ups and downs, and Raiders of the Lost Ark hit cinemas as the debut of Indiana Jones. That year, on the Gulf Coast of Northwest Florida, a legacy was also born.

Seaside founder Robert Davis and his girlfriend at the time (now wife), Daryl, were on set of a House Beautiful photo shoot for a home in Coconut Grove, Florida, when they met architects Andrés Duany and Elizabeth Plater-Zyberk in the late-1970s. The friendship formed that day would echo greatness for decades to come as the two couples worked together to create the town of Seaside, Florida. Known as the first example of New Urbanism town planning in the United States, the charming hamlet with white-sand beaches overlooking the Gulf of Mexico. What began as a few sharecropper cottages transported to the beach from Alabama became the vibrant tourist town full of renowned architecture, art, and culture that it is today. Seaside celebrates its fortieth anniversary in 2021.

New Urbanism became the vision resulting from Americans’ desire to return to a simpler, more beautiful life after the boom of national industry and urban growth. The idea of a town where people could live, work, play, and form friendships in one safe, walkable area began to ruminate in the minds of Seaside’s creators. The Davises had spent many road trips exploring rural towns across the country, studying communities and lifestyles that embraced that philosophy that sometimes less is more. Family, neighborhood, and happiness were staples in their desire to create a new development. Robert’s grandfather, J.S. Smolian, had left him a pristine half-mile stretch of beach and the land just north of it. Many fond family memories had been made there while building sandcastles, collecting shells, and watching the skies blaze with color as the sun sank beyond the Gulf. Robert knew it was the perfect place to build his New Urbanism oasis.

The Davises, Duany, and Plater-Zyberk set out to reinvent American small-town life both in design and prosperity—a monumental feat that would literally take a village to accomplish.

“When Daryl and I first dreamed of creating a town, we imagined experiences such as those we cherished from my childhood summers on the beach with my family, and Daryl’s summers on streets filled with children and adults sitting on front stoops,” Robert has said. “We wanted Seaside to be a place where families could leave behind their workday lives, slow down, and play together.” He continues, “We were aware that we were making a statement about how American small town urbanism could and should be revived, and that Seaside, as a pilot project for the revival of traditional urbanism, was a critique of the soul-sapping sprawl that had covered over so many fields and forests by 1981. But it wasn’t until several years later that Seaside became the birthplace for a movement.”

As Seaside gained steam, Davis enlisted more award-winning architects to create homes and community hubs within its limits. Léon Krier had been a consultant and inspiration for Duany and Plater-Zyberk (who went on to form their own firm, DPZ) during their town planning. His vision to create sandy footpaths throughout the town was also a stroke of brilliance still ingrained in the town’s identity. Architects Rodolfo Machado and Jorge Silvetti, along with Steven Holl, have their visions (and names) stamped on the commercial hub in Central Square, the town’s epicenter.

This appreciation and implementation of great architecture in a seemingly quaint town by the beach further spread Seaside’s revolutionary message throughout the late 1980s and the 1990s. The Congress of the New Urbanism was founded in 1993 with the help of DPZ, celebrating the movement’s significance in twentieth-century American architecture. The Seaside Prize was also formed as a weekend-long convention of some of the brightest minds in town planning and architecture, with lectures and events hosted by the Seaside Institute along with awards presented to visionaries who have changed the way people live through their designs.

Along the sandy pathway to perfectly melded form and function, Seaside’s cultural identity also grew. Southern travelers were drawn to its idyllic family owned shops, brick-paved streets, and tree-lined parks just as much as they were to the shimmering Gulf. The diverse homes planted throughout the eighty-acre community became homes away from home for those seeking a mix of privacy and neighborhood connections during their beach vacation. Today, families and visitors from around the world seek Seaside’s simple elegance for their getaways, relishing its hopeful exuberance and reverence for the “old ways” of living.

As it prepares to celebrate entering its fourth decade in 2021, Seaside looks back on all that has been accomplished by its founders and community members while also boldly embracing all that the future holds.

The town has seen many changes in recent years—visitors who know it only as the technicolor backdrop for the 1998 film The Truman Show would be surprised at its growth. But visionaries, by nature, are always improving upon their visions, and the creators of Seaside are no exception. A massive expansion to Bud & Alley’s Waterfront Restaurant and its surrounding outdoor courtyards is under way. The iconic Seaside Post Office was relocated in 2018 to the northeast corner of Central Square, making way for a planned tower designed by Léon Krier. The Lyceum and Seaside Neighborhood School have grown into a two-story classroom arcade with central events lawn and amphitheater.

Dhiru A. Thadani of Thadani Architects + Urbanists, a former Seaside Prize recipient, Seaside artist in residence, and author of Visions of Seaside, has worked closely with Robert Davis since 2011 to help realize many of these plans and propel Seaside into the future.

“I believe that the success of Seaside is based on love: Robert’s love for the land and the memories it holds; Daryl’s love for Robert and her willingness to move to a desolate part of Florida and aid him in realizing his dream; Andrés and Lizz’s love for humanity and their search for making a model sustainable community,” Thadani has said. “It shows in the homeowners and the millions of visitors who fell in love with the town the moment they set foot there and in the residents of Walton County who love the place and identify Seaside as home. In a conversation I had with the world-renowned Danish planner Jan Gehl, we concluded that great places could only be created if clients and designers truly loved people. That sentiment is the essence of Seaside’s success, making beautiful places for all people to enjoy, where they can love and feel loved.”

In short, Seaside has always been about family. The Davises’ son, Micah, has also opened his arms to the community his parents built. He now serves as President for the Seaside Community Development Corporation after moving to the area from San Francisco, where the family splits their time when they’re not enjoying sandy feet and fresh seafood along the Gulf Coast.

As Seaside plans its fortieth anniversary celebrations, keeping social distancing and COVID-19 safety precautions in mind, it also welcomes a new boutique hotel called The Court and Black Bear Bread Co., a bakery and cafe concept from Bud & Alley’sowner Dave Rauschkolb, is coming in 2021.

“We are so thrilled to continue growing and expanding the vision and the meaning of the Seaside lifestyle here along Scenic Highway 30-A,” says Erica Pierce, vice president at The Seaside Style. She and her team are spearheading the anniversary preparations, working alongside the Davis family and other town merchants. “Although we’ve faced many challenges in 2020, our community has remained a place where families can get away from it all and enjoy their time at the beach together. The lifestyle built here in Seaside is unlike any other. We are proud of what’s been created and so excited to see what the future holds.”

That future will include improvements and changes for the town, but its leaders see this growth as an opportunity rather than a detriment. Change is permanent, as they say, and it’s a philosophy Seaside has always embraced wholeheartedly.

“For me, Seaside is a living and continually changing laboratory for making places that add to human happiness,” Robert Davis wrote in VIE in 2014. “As a holiday town, it has a head start on making people happy. They come here, prepared to relax and let their hair down, to play with their kids and become more childlike themselves. The other towns that I know well—including Rome, Italy, and San Francisco, California—have the ability to make people happy through the conviviality of urban life, the opportunity to share great cuisine with friends and family, and the beauty of their architecture and urban spaces. Daryl and I have sought to learn from great cities and towns and incorporate our knowledge into making Seaside a place that combines beauty, fun, and funkiness in equal measure. Though it has become chic and fashionable, like any successful holiday town from Nantucket to Portofino, it is inclusive and accessible to almost everyone who wants to visit for a few hours or a few days.”

Cheers to forty more years of vision, love, and happiness, Seaside!