Cabana’s Perfect Partnership

This Southern brand shines inside

By Margaret Abrams

Wall display of neatly arranged gold and silver bracelets and jewelry on clear stands inside a bright boutique.

While you’ve probably visited Cabana by The SEASIDE Style®, did you know it houses a secret store within a store? Every Southern girl’s favorite jewelry brand enewton has its largest selection of merchandise right inside Cabana, thanks to an ongoing partnership.

Elizabeth Newton founded the brand in 2011 after she gave birth to triplet girls and a son. The family of six might be busy, but that didn’t stop her from becoming a wildly successful entrepreneur who’s known for her classic jewelry. Collectors of the simple gold jewelry will often stack the bracelets up their arms and mix and match pieces, and Cabana allows them to do just that. The boutique boasts an enormous collection, showcasing everything from enewton’s signature 14k-gold-filled cross bracelet to colorful beaded options.

Whether you want gemstones, simple gold, or sterling silver, there’s something for everyone’s stack. And it won’t tarnish, whether in the shower or at the beach. The jewelry also makes the perfect gifting moment, especially since it can stand in for a modern day friendship bracelet. Brand devotees can also shop enewton on cabanaseaside.com for both custom SEASIDE® pieces along with the classics. Bright, stylish jewelry boutique with mint-green display counter, white lattice detailing, and neatly arranged accessories.