Missy Robertson has been busy long before the fame of A&E’s “Duck Dynasty” came waddling to her door. As the wife of Jase Robertson, her growing schedule demanded numerous public appearances and beckoned her to fill a void in the fashion industry — a stylish yet comfortable and age appropriate clothing line. Robertson has long been a fan of the Judith March line, and recently collaborated with Stephanie Carter’s Southern Fashion House, which produces Judith March, Jacque and Janis clothing lines and DejaVu boutiques. The result is the launch of the Missy Robertson by Southern Fashion House clothing line, available at DejaVu in Seaside.
“I felt there was a void in the market for active, busy, working moms who want to look put together without having to put a lot of effort into it while staying modest and age-appropriate,” Robertson says. “These styles are reflective of the fun new fashions that can always be found in the junior section of department stores. However, the silhouettes in the collection are intended to flatter women of all ages, shapes, and sizes.”
At first, Robertson thought the target customer would be a woman like herself — a busy, working mom who is always on the go. “However, my 19 year-old cousin loves every piece that I’ve worn so far and asks to borrow them,” she says. “My 84 year-old grandmother has also picked out a few pieces for herself. It seems to appeal to all ages, and that thrills me.”
The clothing line mixes vibrant colors and patterns with slightly longer hemlines, varying sleeve options and shapes resulting in fashion that is figure flattering, age appropriate and contemporary. The collection is rich in its interesting patterns and vibrant colors of bright jades, teals and turquoise mixed with touches of coral and balanced with neutrals, executed in substantial fabrics that are easy to care for. Textures like crochet and embroidery bring exquisite detail and dress up knits for stretch and comfort. The spring collection consists of approximately 55 pieces including dresses, sportswear, light cover-ups, and mix-and-match tops that are versatile and affordable.
“I have always wanted to do a line with longer hemlines but simply needed the inspiration to do so,” Carter says. “When I met Missy, she inspired me to put the collection together using my design and retail background, and so our collaboration began.”