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Mercantile

Mercantile specializes in American-made, Earth-friendly, cause-related merchandise for ladies and their men including clothing, shoes, jewelry, and gifts.

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https://www.shopmerc.com/?fbclid=IwAR0TcTfW8-cN4MG7PLaKG4T3WLuNEQpcv1zkP0CoAeFFmy2hxlB23ahee8Q

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Join us for an enchanting evening of dance on Frid

Join us for an enchanting evening of dance on Friday, April 24th at 6:30 PM with A Night of Four Seasons, a performance by @ballet_pensacola, celebrating the beauty and emotion of the changing year. Through expressive choreography, the program brings spring’s renewal, summer’s vibrancy, autumn’s reflection, and winter’s stillness to life. This timeless tradition is a favorite among locals and visitors alike. ✨ #SeasideFL

At Poeta, each design begins here in SEASIDE® and

At Poeta, each design begins here in SEASIDE® and is brought to life through handmade, hand-sewn craftsmanship. Made from soft cotton and inspired by the colors and charm of the Amalfi Coast, their quilted bags are block printed, meaning no two are exactly alike.

From duffle bags and totes to cosmetic bags, backpacks, and more, each piece is as functional as it is beautiful. With custom embroidery and now clothing in their signature prints, @shop_poeta creates pieces that feel personal, timeless, and made to be carried wherever life takes you. ✨ #SeasideFL

They called themselves the night crew, a group of

They called themselves the night crew, a group of young dreamers and architects who gathered to create SEASIDE®, the first New Urbanist community.

#SeasideFL continues to be the place where dreams can turn into plans that become a reality. Explore our group retreats and private event offerings perfect for entrepreneurs, forward-thinking business owners, and executive boards. Comment MEET for a link to inquire.

Since SEASIDE® co-founder, Daryl Rose Davis, firs

Tuesdays and Thursdays just got a whole lot more f

Tuesdays and Thursdays just got a whole lot more fun 🎶 Join us at the SEASIDE® Amphitheater at 5 PM for @huckandlilly! A fun-filled evening of music and characters for kids and the grown-ups who love them! #SeasideFL

It’s a perfect day for a stroll down Tupelo Stre

It’s a perfect day for a stroll down Tupelo Street. ☀️ #SeasideFL

A sweet tradition, right where it’s always been.

A sweet tradition, right where it’s always been.🍦

In 1983, Bill and Heavenly Dawson bought a home in SEASIDE® and soon after opened Dawson’s Yogurt, one of the town’s very first businesses. Since 1988, Dawson’s Yogurt & Fudge has been serving sweet treats from the very same spot, making it the country’s longest-operating yogurt shop still in its original location.

Over the years, it’s become part of our ritual, an after-dinner stop, a post-beach treat, a cone in hand while strolling through town. Though the shop debuted a refreshed façade and updated interior last year, the tradition remains the same: satisfying SEASIDE®’s sweet tooth, one swirl at a time.

After 32 years, the Dawsons passed the torch of the five eateries they founded to the Beechers and the Fields, but their legacy still lives on in every visit. ❤️ #SeasideFL

Welcoming Spring in our little beach town! A seaso

Welcoming Spring in our little beach town! A season of fresh starts and longer days, when everything feels a little lighter. In SEASIDE®, bikes come out, families linger on their front porches, and the town grows a little more lively with each passing afternoon. Color returns, laughter carries down the streets, and the rhythm of the season settles in. #SeasideFL

A town designed for celebrations. Let SEASIDE® be

A town designed for celebrations. Let SEASIDE® be the backdrop for your dream wedding day.

Dreaming of saying “I do” in SEASIDE®? Comment WEDDINGS to start the conversation and learn more. #SeasideFL

We’re lucky to call SEASIDE® home! Happy St. Pa

We’re lucky to call SEASIDE® home! Happy St. Patrick’s Day! ☘️ #SeasideFL

🎈 Balloons by our friends @mingle30a.

Start your mornings with movement and Gulf views!

Start your mornings with movement and Gulf views! Yoga is back at the Seaside Pavilion (located behind the SEASIDE® Pop-Up District), and takes place daily through October 31st at 8:30 AM, weather permitting. No need to preregister - just show up a few minutes early!

- $25 per class (Venmo, cash, or check)
- Bring a mat/towel + hydration
- Weather permitting

See you there! #SeasideFL

Cotton candy skies.✨ #SeasideFL Photo by @kayl

Cotton candy skies.✨ #SeasideFL

Photo by @kaylee.f.brown.

For the four-legged visitors of SEASIDE®. 🐾 S

For the four-legged visitors of SEASIDE®. 🐾

Stop by Huck’s Bandana Bar in the Seaside Pop-Up District for customizable dog accessories. From embroidered bandanas to patches, charms, bow ties, and more, it’s the perfect way to treat your furry friend.

Open Monday through Saturday from 10 AM to 7 PM. Come find the perfect look for your pup in #SeasideFL! 🐾

Join us in Seaside, Florida, for an unforgettable

Join us in Seaside, Florida, for an unforgettable Easter celebration from 11 AM to 2 PM on Easter Sunday! Bring the whole family for a day filled with complimentary photos with the Easter Bunny, live music, face painting, and exciting activities for kids. Our Easter Egg Hunt has over 30,000 eggs and kicks off at 12:30 PM, promising an egg-citing adventure for children of all ages. Don’t miss out on the festive atmosphere and cherished memories waiting to be made at our Easter eggstravaganza in #SeasideFL!

40 years of sunsets, stories, and gathering at @bu

40 years of sunsets, stories, and gathering at @budandalleys.

Opened by Dave Rauschkolb and Scott Witcoski in Seaside’s early days, Bud & Alley’s was named after two beloved companions, Robert and Daryl’s dog, Bud, and Scott’s cat, Alley. From the very beginning, it was more than a restaurant, it was a place to come together.

For four decades, friends and families have climbed the stairs to toast the sunset, linger over dinner, and mark life’s milestones overlooking the best gulf view in town. A true pillar of our community, Bud & Alley’s has helped define the rhythm of SEASIDE®, one evening, one table, one unforgettable view at a time. #SeasideFL

Beach volleyball is back! Open volleyball games ar

Beach volleyball is back! Open volleyball games are back on the beach at the Coleman Pavilion every Tuesday and Thursday from 4:30 to 6:30 PM. Come spike, serve, and socialize! 🌊🏐 #SeasideFL

Where Polynesian spirit and Gulf Coast flavor come

Where Polynesian spirit and Gulf Coast flavor come alive through Chef Nikhil Abuvala’s vision.

Inspired by his passion for the cuisine and culture of the more than 1,000 islands of Polynesia, Chef Abuvala brings a Pacific-meets-Gulf perspective to The Daytrader, artfully reimagining coastal classics with locally sourced ingredients and unexpected twists.

Rooted in escapism with a playful anti-corporate edge, every dish invites you to unwind, indulge, and stay awhile. #SeasideFL

Photo by @bach_babes via @daytradertiki.

Today we celebrate the women whose vision and lead

Today we celebrate the women whose vision and leadership continue to shape our world. We’re especially grateful for SEASIDE® co-founder Daryl Rose Davis, whose creative spirit and enduring dedication have helped shape the heart and character of this town. Her legacy lives on in the places we gather, the traditions we share, and the community we cherish. Happy #InternationalWomensDay!

#45YearsOfSeaside

In the beginning days of SEASIDE®, founders Rober

In the beginning days of SEASIDE®, founders Robert and Daryl Davis began to grow the farmers market with a handful of folding tables and handwritten signs. Old and new friends gathered each weekend to offer homegrown goods, handmade wares, and friendly conversation, inviting passersby to pause, wander, and discover the town. Long before it became a tradition, the market was a simple act of welcome, rooted in relationships and the belief that community is built one small interaction at a time.

Join us every Saturday in March from 9 AM to 1 PM and stroll through a vibrant selection of local vendors offering fresh produce, baked goods, and more. #SeasideFL #45YearsOfSeaside

Blue skies, white sand, and nowhere else to be. 🌊 #SeasideFL

From the archives. In the early days of SEASIDE®,

From the archives. In the early days of SEASIDE®, there was little more than sand, sketches, and a vision for a place where front porches mattered, neighbors knew one another, and life unfolded at a walkable pace. It took dreamers to imagine it and doers to bring it to life.

This month, we’re celebrating the founders who took a chance, the early believers who grew alongside it, and the thoughtful vision that shaped every street, green space, and gathering spot. What began as an idea has become a living, breathing community and is still guided by those same principles of connection, beauty, and intention.

The story of SEASIDE® isn’t just about how it started. It’s about how that original vision continues to shape each new season. #SeasideFL #45YearsOfSeaside

Since 1989, Modica Market has been part of the eve

Since 1989, Modica Market has been part of the everyday rhythm of SEASIDE®. Opened by Charles Modica Sr. in the town’s early days, it quickly became more than just a neighborhood market, it became a gathering place.

This quaint gourmet grocery grew into a SEASIDE® staple, known for fresh, homemade Southern specialties, carefully selected wines, craft beers, and shelves lined with thoughtful finds. Whether you’re picking up breakfast before a bike ride, lunch for the beach, or a bottle of wine for dinner on the porch, Modica has always been part of the plan.

Today, the legacy continues with Charles Modica Jr. and Carmel Modica, who carry on their father’s commitment to quality, hospitality, and genuine relationships. For generations of families, Modica Market has been a familiar face, a friendly hello, and a reminder that community is built one conversation at a time. 💙 #SeasideFL

Your beach day is handled. ☀️ From swimsuits a

Your beach day is handled. ☀️ From swimsuits and sunnies to surfboards, boogie boards, and all the beachwear in between, @onosurfshop has everything you need for a perfect day by the water. Don’t forget the grab-and-go section stocked with ice cream, cold drinks, and ice to keep it all chilled. One stop, fully set for a beach day in #SeasideFL.

For generations, love stories have unfolded here.

For generations, love stories have unfolded here.

From intimate ceremonies on the beach to joyful celebrations on the Lyceum Lawn, weddings in SEASIDE® have always carried a certain kind of romance that is timeless, personal, and rooted in place.

Over the years, we’ve witnessed vows exchanged, first dances, and families gathered from near and far. Each wedding feels different, yet each belongs here.

If you’re dreaming of beginning your next chapter in #SeasideFL, comment WEDDINGS for more information. 🤍

A new addition to our beloved Post Office. 🇺🇸

Our community gathered this morning to dedicate our new flagpole, a detail imagined and thoughtfully brought to life by our team and the Davis family. To honor both our past and our future, the area was intentionally designed to reflect the original flagpole that once stood at the Post Office.

Our community is built on intention, and even the smallest additions carry meaning to us. This one rises with gratitude, for tradition, for service, and for the neighbors who continue to gather beneath it. #SeasideFL

We are honored to share that @usnews has recognize

We are honored to share that @usnews has recognized SEASIDE® as the #1 spot for Best Family Beach Vacations in the nation, a celebration of sun-soaked days, bike rides, and traditions that bring families back generation after generation. #SeasideFL #BestVacations

Today, we remember Elizabeth Campbell, a gracious

Today, we remember Elizabeth Campbell, a gracious presence and an early contributor to the entrepreneurial spirit that helped shape our community.

In 1994, alongside her husband Bill, Elizabeth began McCaskill & Company with a small kiosk in Seaside. What started as a modest storefront grew over time, moving to new locations and becoming our area’s destination for fine jewelry. During their years in Seaside, they were part of a generation of Merchants who believed deeply in the vision of this special place, creating shops that invited gathering, conversation, and connection.

We are grateful for the season she shared with Seaside and for the lasting friendship that followed.

Our thoughts and prayers are with Bill, their family, and all who loved her.

SEASIDE® is designed for families to come togethe

SEASIDE® is designed for families to come together and create lasting memories, and we are committed to preserving that experience. As part of these efforts, SEASIDE® will enforce a 7:00 PM CST curfew for unaccompanied minors (under 18) without parental supervision from March 1 through April 19.

We kindly ask that parents and guardians accompany their children during their visit. While we understand the excitement of independence, Seaside is best experienced as a family. Visit seasidefl.com/curfew to learn more. #SeasideFL

Lunch, but make it poolside. ☀️ The West Side

Lunch, but make it poolside. ☀️ The West Side Grill reopens March 1st and will be serving up seasonal favorites and handcrafted cocktails daily from 11 AM to 4 PM. Settle in, soak up the sun, and enjoy an easy afternoon by the pool in #SeasideFL.

Some gatherings are meant for sunset skies and the

Some gatherings are meant for sunset skies and the sound of the Gulf in the background. A beach bonfire in SEASIDE® turns family reunions, milestone celebrations, and time together into something unforgettable. As the sun goes down and the fire begins to glow, conversations linger a little longer, and memories seem to make themselves. Learn more about gatherings in #SeasideFL through the link in our bio.

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