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Mercantile

Mercantile specializes in American-made, Earth-friendly, cause-related merchandise for ladies and their men including clothing, shoes, jewelry, and gifts.

Address

35 Central Square, Santa Rosa Beach, FL 32459, United States

Website

https://www.ishop30a.com/?fbclid=IwAR0TcTfW8-cN4MG7PLaKG4T3WLuNEQpcv1zkP0CoAeFFmy2hxlB23ahee8Q

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Last night, we celebrated the 81st birthday of Rob

Last night, we celebrated the 81st birthday of Robert Davis, the visionary founder of SEASIDE®. We are incredibly grateful for his leadership and the lasting impact he’s had in shaping the heart and spirit of our town.

Robert, we hope your day was filled with joy!

Today, we honor and express our deepest gratitude

Today, we honor and express our deepest gratitude to all who have served. We’re especially grateful for our employees, Merchants, and visitors who have served our country—we thank you for your service and bravery. Happy Veterans Day. 🇺🇸 #SeasideFL

Sip, swirl, cheers! Thank you to all who joined us

Sip, swirl, cheers! Thank you to all who joined us as we celebrated 32 years of the #SeeingRedWineFestival! 🥂#SeasideFL

Sip, swirl, cheers! Thank you to all who joined us

Sip, swirl, cheers! Thank you to all who joined us as we celebrated 32 years of the #SeeingRedWineFestival! 🥂#SeasideFL

Cheers to a celebration of fine wine, beautiful su

Cheers to a celebration of fine wine, beautiful surroundings, and unforgettable memories. #SeasideFL #SeeingRedWineFestival

A magical evening at our Al Fresco Reserve Wine Ta

A magical evening at our Al Fresco Reserve Wine Tasting in the Lyceum Lawn sipping on vintage and reserve wines and enjoying culinary delights by @chefjimshirley. ✨ The festivities continue this afternoon with our Battle of Somms & Grand Tasting. See you there! 🥂#SeeingRedWineFestival

A magical evening at our Al Fresco Reserve Wine Ta

A magical evening at our Al Fresco Reserve Wine Tasting in the Lyceum Lawn sipping on vintage and reserve wines and enjoying culinary delights by @chefjimshirley. ✨ The festivities continue this afternoon with our Battle of Somms & Grand Tasting. See you there! 🥂#SeeingRedWineFestival

What an elegant evening toasting to the start of t

What an elegant evening toasting to the start of the Seeing Red Wine Festival at the @budandalleys Vintners Dinner. Guests sipped on exquisite wines from Caymus Vineyards, perfectly paired with a thoughtfully crafted menu by Chef David Bishop of Bud & Alleys. Cheers to the start of an amazing weekend! 🍷 #SeasideFL #SeeingRedWineFestival #BudAndAlleys

An elegant evening toasting the start of the #Seei

An elegant evening toasting the start of the #SeeingRedWineFestival with @budandalleys annual Vintners Dinner. Guests sipped on coveted wine from @caymuscab accompanied with a delectable menu curated by Chef David Bishop of @‌budandalleys. Cheers to a festive weekend, friends! 🥂 #SeasideFL

You’ve cast your election ballot—now cast your

You’ve cast your election ballot—now cast your vote for the best pour! With only 12 seats left, the Battle of the Somms is calling. Join us Saturday, November 9, and savor the power of your palate. Purchase today at the link in our bio.🍷🇺🇸 #SeasideFL #SeeingRedWineFestival #BattleOfTheSommsSeaside

Choose a color, swipe to reveal a cherished #Seasi

Choose a color, swipe to reveal a cherished #SeasideFL tradition, and then discover the limited-edition Christmas design awaiting you. Designed by hand, each tee brings a bit of coastal, holiday warmth to your collection. Perfect for gifting—or keeping for yourself. Available for preorder online at the link in our bio. 🎄✨ #TheSeasideStyle

One month until SEASIDE® looks like a winter wond

One month until SEASIDE® looks like a winter wonderland. 🎄 #SeasideFL

Exciting news! We have just released 16 seats to o

Exciting news! We have just released 16 seats to our inaugural Battle of the Somms event. This exciting partnership with Ithaka Hospitality Partners of (@thelaurelhotelandspa + @1856auburn), a leader in world-class hospitality known for crafting unforgettable dining experiences.

Guests will dine at @daytradertiki for an elite showdown between two of the country’s most prestigious Master Sommeliers, Thomas Price and Larry O’Brien. Not only will you be treated to a special three-course brunch designed by the amazing Chef Leo Maurelli and Chef Nikhil Abuvala, but the wines will be hand-selected by the sommeliers themselves, perfectly paired to elevate your culinary experience. And here’s the fun part—you’ll get to vote for your favorite pairing!

🍷: Purchase Tickets at Link in Bio

When #SeasideFL transforms into a #Halloweentown!

When #SeasideFL transforms into a #Halloweentown! 🎃

Happy Halloween from the team at @seasidefl + @theseasidestyle!

There’s no place like SEASIDE® for Halloween! A

There’s no place like SEASIDE® for Halloween! A huge thank you to our wonderful visitors, merchants, and locals who make this celebration unforgettable every year! 🎃 #SeasideFL #HalloweenInSeaside

Happy Halloween from SEASIDE®! See you tonight fo

Happy Halloween from SEASIDE®! See you tonight for trick or treating from 4-6PM, plus complimentary parking! 🎃 #SeasideFL #HalloweenInSeaside

Photo and balloons by @mingle30a.

It’s almost time for SEASIDE® Trick or Treat! J

It’s almost time for SEASIDE® Trick or Treat! Join us for spooky music, scary delicious treats from our merchants, and complimentary parking! 🎃 #SeasideFL #HalloweenInSeaside

We had the best day at our 14th Annual Halloweener

We had the best day at our 14th Annual Halloweener Derby & Costume Contest and our first Oktoberfest! Thank you to everyone who spent the day with us in SEASIDE®! 💙 #SeasideFL #TheSeasideStyle

It’s almost time for the 14th Annual Halloweener

It’s almost time for the 14th Annual Halloweener Derby and Dog Costume Contest! See you tomorrow morning at 10:00 AM!

Immediately following, join us in the Amphitheater for an Oktoberfest Celebration with @seasidesudsbeer, live polka music, and themed merchant specials!🍺🍂 #SeasideFL

*Please note: Registration for the Halloweener Derby is full, but spots are still available for the Dog Costume Contest. Visit the link in our bio to register!*

The most wonderful time of the year is almost here

The most wonderful time of the year is almost here! Celebrate the holiday season at our SEASIDE® Holiday Parade! The parade will be on Saturday, November 30th and will start at 3:00 p.m. in Seagrove Plaza, make its merry way down 30A, and end in Central Square. See you there? 🎅🏼✨

🎄Visit the link in our bio to register to be a part of the parade or visit seasidefl.com/events!

Autumn in Seaside, Florida. 🍂 #SeasideFL

Autumn in Seaside, Florida. 🍂 #SeasideFL

All treats, no tricks this Halloween! Join us in S

All treats, no tricks this Halloween! Join us in SEASIDE® on Thursday, October 31st from 4 to 6 PM for spooky music, fun treats from our merchants, and complimentary parking! See you there! 🎃 #SeasideFL #HalloweenInSeaside

The breakfast of champions at @greatsoutherncafe.

The breakfast of champions at @greatsoutherncafe. Whether you’re into classic breakfast bites or Southern comfort, they’ve got your morning covered. 🍳🥓✨⁠ #SeasideFL

Kick off the holiday season with the SEASIDE® Hol

Kick off the holiday season with the SEASIDE® Holiday Parade! The parade will be on Saturday, November 30th and will start at 3:00 p.m. in Seagrove Plaza, make its merry way down 30A, and end in Central Square. Visit the link in our bio to register to be a part of the parade! #SeasideFL

As SEASIDE® remains outside the path of Hurricane

As SEASIDE® remains outside the path of Hurricane Milton, our hearts are with our fellow Floridians and all those impacted by the storm. We send our thoughts, prayers, and strength to those that will be affected. Stay safe, and know we will be here to support. #FloridaStrong #SeasideFL

Join us in wishing a Happy Birthday to Linda White

Join us in wishing a Happy Birthday to Linda White, the founder and heart behind @sundogbooks books. Linda, your love for books and our community has created more than just a bookstore—Sundog is a gathering place that feels like home to so many. Wishing you a wonderful birthday!

Happy Fall from #SeasideFL! 🍂

Happy Fall from #SeasideFL! 🍂

Mark your calendars! This year’s Halloweener Der

Mark your calendars! This year’s Halloweener Derby & Costume Contest is set to take place at 10:00 a.m. on Saturday, October 26th. 🎃 Registration is open on SeasideFL.com and merchandise is now available in-store at @theseasidestyle!

Immediately following, join us in the Amphitheater for an Oktoberfest Celebration with @seasidesudsbeer, live polka music, and themed merchant specials! 🍂🍻 #SeasideHalloweenerDerby #HalloweenInSeaside

We’re looking forward to celebrating the 32nd ye

We’re looking forward to celebrating the 32nd year of the #SeeingRedWineFestival! 🍷 Visit the link in our bio to secure your tickets to this year’s event. #SeasideFL

Happy Friday! Stop by @greatsoutherncafe or @the.c

Happy Friday! Stop by @greatsoutherncafe or @the.cbar for a refreshing cocktail! From mojitos to margaritas and more, there are so many delicious options to choose from. 🍹 #SeasideFL

Meet @pickles_seasidefl’s new Breakfast Bowls! W

Meet @pickles_seasidefl’s new Breakfast Bowls! Which one are you trying first? Don’t worry.. if you prefer the omelette version, they can make it happen! #SeasideFL

🥓The Hangover Bowl: Scrambled eggs with bacon, sausage, tomatoes, bell peppers, onions, jalapeños & American cheese on a bed of breakfast potatoes!

🫑The Philly Bowl: Scrambled eggs with sirloin steak, sauteed bell peppers, onions & white-American cheese on a bed of breakfast potatoes!

🍅The Veggie Bowl: Scrambled eggs with tomatoes, bell peppers, onions, jalapeños & American cheese on a bed of breakfast potatoes!

When will we see you next in #SeasideFL?

When will we see you next in #SeasideFL?

Saying farewell to the golden sunsets of September

Saying farewell to the golden sunsets of September and hello to the fall breeze of October. ✨ #SeasideFL

Welcoming the Fall season in our little beach town

Welcoming the Fall season in our little beach town. 💙 #SeasideFL

Imagine endless stretches of white sand with sand

Imagine endless stretches of white sand with sand dunes and an emerald coastline. Welcome to SEASIDE®. 🌊✨ #SeasideFL

Let’s play! SEASIDE® Swim + Tennis now has comp

Let’s play! SEASIDE® Swim + Tennis now has complimentary cornhole setup out and about in Central Square, for all to enjoy! Challenge your friends, soak up the sunshine, and join in on some friendly competition between shopping and dining! #SeasideFL

Vendor Applications for the 2024 SEASIDE® Holiday

Vendor Applications for the 2024 SEASIDE® Holiday Market are now open! We’re seeking artisans and vendors to display and sell holiday gift items December 7-8. There is a $250 cost to participate, which includes a 10x10 tent and a 6’ table with linen. Applications are due Oct 18, 2024. Notification of involvement by Oct 31, 2024. SEASIDE® Merchants are encouraged to participate at no cost. Visit the link in our bio to apply! #SeasideFL

These dogs are scary fast! 👻 Join us Saturday,

These dogs are scary fast! 👻 Join us Saturday, October 26 at 10:00 a.m. for the 14th Annual Halloweener Derby and Dog Costume Contest on the Lyceum Lawn! Register at the link in our bio. 🐾

Immediately following, join us in the Amphitheater for an Oktoberfest Celebration with @seasidesudsbeer, live polka music, and themed Merchant specials! 🍂🍻

Your one-stop shop for all things SEASIDE® – sh

Your one-stop shop for all things SEASIDE® – shop @theseasidestyle. 💙 #SeasideFL #MerchantsOfSeaside #TheSeasideStyle

Today, we honor the lives lost, the heroes who eme

Today, we honor the lives lost, the heroes who emerged, and the resilience that unites us. #SeasideFL

What was once a small event dreamed up to act as a

What was once a small event dreamed up to act as a catalyst to build community in our quiet holiday town of #SeasideFL, has now grown into a nationally recognized wine event celebrating its 32nd Anniversary. Will you be a part of the #SeeingRedWineFestival Story? 🍷 Purchase your ticket to this year’s event at the link in our bio. #SeasideFL

The Seaside Commercial District offers a thriving

The Seaside Commercial District offers a thriving town center along County Highway 30A. SEASIDE® is acclaimed worldwide as one of the iconic examples of New Urbanism, with all shopping and dining being within walkable distance of homes, cottages, and offices. The community consists of more than 400 homes, many of them vacation rentals. It offers over 20 restaurants and eateries and over 30 shops, galleries, and services. SEASIDE® provides an ideal environment for businesses looking to cultivate growth, engage with a diverse customer base, and become part of a lively, year-round destination.

We are inviting proposals from forward-thinking and innovative businesses interested in joining our community for upcoming lease opportunities. We are excited to offer businesses (retail and F&B) the chance to secure a coveted spot in a location that draws locals and tourists alike.

We are interested in businesses that:

- Complement the existing tenant mix and do not compete.
- Enhance our offerings to appeal to both locals and tourists.
- Align with SEASIDE®’s emphasis on quality, innovation, and community engagement.

Please follow the link in our bio to submit your proposal.

A #SeasideFL beach baby is on the way! 🤍 Congra

A #SeasideFL beach baby is on the way! 🤍 Congratulations to this sweet couple on their bundle of joy.

Photos by @lafreefilm / @abby.dorsett.

Celebrating National Beach Day from our little bea

Celebrating National Beach Day from our little beach town. 🌊 #SeasideFL

As we transition into the Fall break season in SEA

As we transition into the Fall break season in SEASIDE®, we want to remind everyone of what makes our community such a unique place – our commitment to family values and the welcoming atmosphere we extend to all who visit. With Fall Break upon us, we recognize that many families choose Seaside as their vacation destination, and we are immensely grateful for that choice.

We wish to reiterate our stance on unaccompanied minors. Seaside is intended to be a place where families come together to create cherished memories, and we need to maintain an environment that reflects this intention.

In preparation for the upcoming season, SEASIDE® hosted several collaborative town hall sessions with neighboring communities, including Rosemary Beach, Alys Beach, WaterColor, and Old Seagrove. These sessions also involved SEASIDE® Town Council, which serves the residential area, the Walton County Sheriff’s Office, and representatives from short-term rental companies. The collective goal was to discuss and implement measures that ensure the safety and enjoyment of all guests and locals.

To ensure the safety and enjoyment of all our guests, SEASIDE® has implemented a 7:00 PM CST curfew for unaccompanied minors, 18 and under, without parental supervision, during Fall Break. The dates of Fall Break curfew are September 23 - October 19.

We kindly request that parents and guardians accompany their children during their visit to Seaside. While we understand the allure of independence, our town is best experienced when families are together, exploring our beautiful beaches, enjoying our locally owned shops and restaurants, and savoring the moments that make family vacations memorable.

As we look ahead to Spring Break, please note that we will also announce specific curfew times and dates to ensure a safe and enjoyable experience.

We appreciate your cooperation and understanding in maintaining the values that make Seaside a cherished tradition for families near and far. We are excited to continue to foster an environment where every visitor feels welcomed, valued, and safe.

Happy #InternationalDogDay from our very own #BudT

Happy #InternationalDogDay from our very own #BudTheDachshund! 💙🐾 #SeasideFL

The Seaside School Half Marathon and 5K is back fo

The Seaside School Half Marathon and 5K is back for its 23rd year! The race weekend is more than just a run; it’s a celebration of community, excellence, and a commitment to education. Registration is now open – get ready to run and register today at the link in our bio! #SeasideFL

Fridays call for hand-crafted cocktails from @pick

Fridays call for hand-crafted cocktails from @pickles_sandbar. 🍹 #SeasideFL

Say hello to @summerofspivey, a spot for all thing

Say hello to @summerofspivey, a spot for all things swimwear. With a focus on longer-lasting, ever-gorgeous apparel, sos is sourced from the highest quality sustainable materials, and constructed by seasoned seamstresses on the islands of Bali. Shop summer of spivey daily at the SEASIDE® Pop-Up District. 🐚👙 #SeasideFL

A serene moment by the shore. Last night, we spott

A serene moment by the shore. Last night, we spotted a deer grazing on the dune grass—a reminder of nature’s quiet grace and beauty. #SeasideFL

A view worth traveling for. 🌊 Book your next g

A view worth traveling for. 🌊

Book your next getaway now - link in our bio. #SeasideFL

Grab your blankets and head to the Amphitheater La

Grab your blankets and head to the Amphitheater Lawn this Friday, for a family-friendly movie on the lawn, it’s the final one for the summer! Movies will return on September 6.

Check out the upcoming schedule below! ⬇️⬇️⬇️

August 9: Remember the Titans
September 6: Tangled
September 13 : Bee Movie
September 20: Soul
September 27: Christopher Robin

Photo by @katielperkins_.

Have you heard? We are excited to host open volley

Have you heard? We are excited to host open volleyball games on the beach happening every Thursday and Friday from 5-7 PM. Everyone’s welcome—come spike, serve, and socialize! 🏐🌊 #SeasideFL

Grand and reserve tastings, live music, local cuis

Grand and reserve tastings, live music, local cuisines, a bubbly brunch, vintners dinner, and more! Seeing Red offers a fun-filled weekend, whether you experience every event or just one. Follow the link in our bio to purchase tickets. We hope to see you there! 🍷 #SeasideFL #SeasideSeeingRed

From the SEASIDE® Archives. 🍦Do you remember S

From the SEASIDE® Archives. 🍦Do you remember Sip + Dip? Before becoming an official Modica Market employee, Charlie Modica Jr., a 21-year-old entrepreneur, opened a small food-and-drink shop with help from Robert Davis. For seven years, Sip n’ Dip served ice cream, beer and sandwiches on Seaside’s sandy beach. Eventually, Modica shut down the business to work at @modicamarket.

The perfect getaway. 💙 Swipe through to see the

The perfect getaway. 💙 Swipe through to see the perfect family trip to #SeasideFL with @mysticalmaci.

Have you popped by @pop.alchemy.soda? Whether you’re craving a craft soda, lemonade, refreshing coconut, or an ice-cold popsicle, they have something for everyone to enjoy! 🌊🍹🍧

Photos via @pop.alchemy.soda.

Coastal charm meets modern luxury in the newly rem

Coastal charm meets modern luxury in the newly remodeled 44 Natchez Street. Dive into your dream home located just steps from the beach. Learn more about this home by contacting @sellingseasidefl at 850-231-2201. #SeasideFL #SellingSeasideFL

Lunch, with a poolside twist. Level-up your pool d

Lunch, with a poolside twist. Level-up your pool day with a taste of summertime at the West Side Pool Grill. 🍹🍔 #SeasideFL

The cherry on top.🍦🍒 Treat yourself to a de

The cherry on top.🍦🍒

Treat yourself to a delightful experience at @itsheavenly_seasidefl. Build your very own ice cream masterpiece or savor refreshing gelato, indulge in strawberry shortcakes, cookies, and more! #SeasideFL

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