The Seaside Style featured its spring 2014 line during last year’s runway show for South Walton Fashion Week. Photo by Sheila Goode Photography
By Rebecca Sullivan
During the second annual South Walton Fashion Week, Oct. 6-12, attendees will celebrate local and national designers, retail stores and, of course, fashion at several area venues. Perspicasity will host a trunk show Friday, Oct. 10, from 11 a.m. to 1 p.m. at the open air market. The runway shows will be held in Grand Boulevard at Sandestin’s Town Center.
In addition to Perspicasity, other Seaside merchants will hit the runway including Southern Fashion House (DejaVu), Mercantile and Wendy Mignot Fine Pearls and Leather Jewelry.
Years ago, supermodel Carolyn Murphy was discovered at a model call in Seaside’s amphitheater. Murphy, being a local, attended the event and has gone on to achieve great success as one of the top earning supermodels.
The model competition held during South Walton Fashion Week continues to support up and coming careers of aspiring models like last year’s model competition winner Emme Martin. Martin went on to sign with Click Management New York and grace the cover of numerous regional and national magazines including Eide’ Magazine, VIE Magazine and ThirtyA Review. An esteemed panel of judges will select the winner. This year’s panel includes Laura James, America’s Next Top Model “Cycle 19” Winner; Tracey Thomas of VIE Magazine; Yvette Nation of MAC Cosmetics; and Sheila Goode, national fashion photographer.
“South Walton Fashion Week launched my modeling career in so many ways I could have never expected. The SWFW team was amazing to work with offering me opportunities which led to my signing on with Click Management Atlanta and ultimately Click Management New York,” Martin says.
The winning model will be announced Saturday night, Oct. 11, at South Walton Fashion Week and awarded a cash prize of $500, interview with Click Models-Atlanta, a custom photo shoot by renowned fashion photographer Sheila Goode with a spread in the fashion and style magazine issue of VIE magazine, as well as other gifts.
SWFW is produced by the Cultural Arts Alliance of Walton County with Monark Events and presented by Visit South Walton.
Tickets prices start at $55 for daily tickets and $150 for VIP packages. For additional information, contact the Cultural Arts Alliance at (850) 622-5970, info@swfw.org and swfw.org.
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