All News

Open-air Market Gets New Name and Look

Posted on Mar 01, 2018 in Cabana , The Seaside Style , March-April 2018

For more than 34 years, Per-spi-cas-ity has been the iconic open-air market on the beachside in Seaside. Through many storms, the humble huts designed by architect Deborah Burke have withstood the test of time.

The name Per-spi-cas-ity is a play on the word perspicacious, which means “a keeness of insight.” Often miss pronounced and always misspelled, Per-spi-cas-ity has continued to evolve every few years with a change of fashion offerings that fit the current market. With insight into the future, it was time to take the old girl to a new level.

This year, the Seaside Style is bringing the store into the fold of the Seaside brand with a new name and a more focused selection of merchandise. Cabana by the Seaside Style will be the fifth offshoot of the brand that is currently comprised of the Seaside Style flagship store, Seaside Beach, Seaside Kids, and Bump & Baby by the Seaside Style. The cabana concept will still be in the same open-air market original huts with some new and improved refurbishments.

Cabana’s inspiration came from the renowned Dunmore Hotel on Harbor Island in the Bahamas. The old huts will be striped with pool blue paint reminiscent of true beach cabanas. Enter the market from Cinderella Circle and three tall fountains in azure blue are there to greet guests. With a cool, clean vibe, Cabana has a new center cash wrap under a beautiful white beach cabana, making it easier for the customer to check out. Potted greenery will add a fresh new coolness welcoming guests to linger longer in the market. In addition, a new 30A entrance will allow easy access to the market without having to traverse through a maze of tables and chairs. Complimented with new shutter walls and updated dressing rooms, our guests will feel like they are on holiday in the Bahamas.

Cabana’s selection of clothing, accessories and shoes were curated with cabana living in mind. Collections include flowy caftans, soft linen pieces, cotton casual wear, and fashionable Seaside logo tees, all suitable for a day to evening at the beach transition. New this season, a housewares selection will debut to fit all your needs for entertaining in your cabana or your beach house.

The grand opening for Cabana by the Seaside Style is scheduled for Friday, May 4, with a cocktail party from 5-7 p.m. Please join us as we launch our latest Seaside concept store.